The UK Apartment Association appoints The Focus Group as its strategic marketing partner

Focus is proud to announce a new partnership with The UK Apartment Association (UKAA). Focus will work with UKAA as a strategic marketing partner, supporting events, thought leadership content, and marketing strategies.

This is a natural next step for Focus, as work within the Build to Rent (BTR) sector is already at the forefront of its plans. The BTR sector is one of the fastest growing in the UK property market, so it made sense for The Focus Group, property marketing experts with over 25 years of experience, to be involved.

Speaking on this new relationship, Client Services Director, Sarah Riley said: “This is an exciting opportunity for us to partner with the leading association in BTR. The partnership enables us to meet their members, help develop best practice in this field, and join the UKAA in communicating the benefits of Build to Rent.”

Managing Director of Focus James Mercer said:

“I’m particularly excited about this partnership as this is a market we have wanted to be more involved in for a while. Now we can bring our marketing expertise in residential sales to BTR, by helping our clients to capture the right audience, make meaningful connections and help them to give their customers the best experience possible.”

UKAA CEO Dave Butler commented:

“I’m really looking forward to working with the Focus team and helping the BTR sector and both our organisations to grow successfully. The expertise and resources that Focus bring to the partnership will make a significant difference to our ability to communicate the BTR value proposition and develop the UKAA brand.”