The BTR Code of Practice: Principle 5
Signatories will:
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Develop homes and foster vibrant scheme communities which encourage connection and generate a sense of belonging.
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Curate targeted customer engagement programmes aimed to enhance lifestyles across mixed demographic, interests and needs.
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Engage with the local community to ensure places are contextually relevant for the long term, meeting underserved local needs as far as possible and respecting cultural heritage and ancestry.
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Prioritise meaningful economic and social opportunities that support local businesses, organisations and communities.
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Measure, monitor and manage schemes’ social risks and benefits for customers and communities.
Rationale:
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Support and promote placemaking.
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Distinguish Code signatories from providers who may negotiate down local affordable housing requirements, or provide sub-standard offerings.
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Enhance health, happiness and wellbeing across a mixed customer base in BTR schemes.
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Enhance customer offer through the promotion of access to local retailers.
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Support data collection and sharing.